Client
Omi Home Furnishings Manufacturing
Services
Digital Audit, Market Research, User Experience
Year
2022
The home furnishings manufacturing industry is highly competitive yet offers immense potential for growth in the online space. In this case study, we will explore how we partnered with Omi, a leading home furnishings manufacturer, to revolutionize their digital presence. By conducting a comprehensive digital audit, conducting market research, and optimizing user experience, we helped Omi dominate their industry and achieve remarkable results.
Background: Omi, a home furnishings manufacturing company, approached us to enhance their online visibility and establish a strong digital footprint. With a clean slate in terms of online traffic, Omi recognized the need to compete with established players in the market. We began our collaboration in October 2022, with Omi’s website having been active since July 2016. Together, we devised an aggressive plan, starting with a $3,000 monthly budget that gradually increased to $40,000 as we achieved tangible results.
Digital Audit: Through a thorough digital audit, we evaluated Omi’s existing online presence. Fortunately, the website had not incurred any penalties, being relatively new. However, we did identify a slight concern regarding aggressive anchor texts, which comprised 7% of the profile. With an adequate budget, we devised a strategy to diversify and optimize anchor texts effectively.
Market Research: To identify valuable opportunities and stay ahead of competitors, we conducted extensive market research. This involved analyzing keywords that Omi’s competitors were targeting but were not being utilized by Omi. By identifying over 1,000 relevant keywords, we gained valuable insights for generating new content ideas and optimizing Omi’s online visibility.
User Experience Optimization: Recognizing the significance of user experience in attracting and retaining customers, we focused on optimizing Omi’s website. Our strategy included three primary types of content:
- Category Pages: We developed broad, high-volume keyword-focused pages that provided comprehensive information about various home furnishing subjects.
- Product Review Pages: Leveraging the content gap analysis, we identified valuable brand and product terms to review. By creating informative and persuasive content, we aimed to drive revenue for Omi.
- Supporting Content: To strengthen Omi’s rankings for high competition keywords, we created contextually relevant articles that linked to the main category keywords. This approach helped build a robust foundation for improved rankings, catering to niche, avatar-specific, or situational variations of hub pages.
SEO Campaign Execution: We initiated the SEO campaign by focusing on link building and content creation, which are essential components of successful SEO strategies. Throughout the campaign, we continuously adjusted the budget allocation based on the campaign’s progress. Here is an overview of how the campaign evolved:
- Early Stage:
- 2X Large Diversity Links
- 1X Small Diversity Links
- 2X DA20 Guest Posts
- 3X DA30 Guest Posts
- 2X DA40 Guest Posts
- 7X Blog Content – 1000 Words
- Mid Stage:
- 5X Large Diversity Links
- 10X DA30 Guest Posts
- 15X DA40 Guest Posts
- 5X DA50 Guest Posts
- 16 Blog Content – 1000 Words
- Later Stage:
- 4X Large Diversity Links
- 10X DA40 Guest Posts
- 20X DA30 Guest Posts
- 1X DA50 Guest Posts
- 40 Blog Content – 1000 Words
Results: Thanks to our well-defined strategy, meticulous execution, and effective communication with Omi, the campaign achieved remarkable results within a year. Omi became a major contender in the industry
